Organic Search (SEO) Optimization Wizard

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Analytical approach to SEO (Search Engine Optimization)

The situation:

  • You want to increase your business results from organic search
  • You have identified the most meaningful web metrics for your business towards which you will optimize organic search outcomes (see comments section below for hints)

Next questions:

Work through the following cycle of continuous SEO improvement until you may reach a point when additional time investment doesn't increase outcomes significantly anymore.

Why use analytics?

Organic search traffic is not really free. Rather, it is the result of hard (SEO) work towards the keywords that will yield best resuls. Your site also should be optimized, not just generally, but also for search visitors from your priority keywords.



Comments and thoughts that have been submitted on this wizard page:


Name: Akin
URL: http://MultichannelMetrics.com
Comment:

As they say, if you don't know where you want to go, it doesn't matter which way you take. Picking the right metric is necessary for ensuring that you are optimizing your SEO efforts towards your most desired business outcome.

Choose from the options below.

* The ideal metric is lifetime value, i.e. the net present value of all expected future profits from clients that are acquired. Since this metric is difficult to calculate marketers often use substitutes. But be conscious of the risks of doing so.

* The next best metric are short term returns, i.e. profits after deducting the upfront costs of your SEO effort, but also costs of goods and delivery. This metric is vital especially for eCommerce sites. But also not easy to gather the data

* The next best metric are short term revenues from online or offline sales

* If you are selling offline (e.g. B2B) but your web analytics aren't configured to display offline revenues then you may want to substitute lead registrations, i.e. conversions

* Note: You will usually hear a lot about conversion rates in conjunction with optimizing marketing. However this is not really a metric to mazimize in itself. Rather, it is a helpful indicator for optimizing the previously listed metrics. After all, if you really wanted to maximize conversion rates you just need to focus your entire SEO on the keyword phrase: "I absolutely totally want and must buy product X today, I swear" 8-)



Name: clinton
URL: http://www.integrati.com.au
Comment:

interesting!





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