First, prepare a site conversion funnel report to use in this wizard
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rate must be down
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Next question:
For this wizard, go to Unica NetInsight and create a funnel report with following funnel steps:
- 1.) All Visits
- 2.) visits that didn't bounce
- 3.) visits that exhibit typical behavior for active prospects (e.g. browsing/shopping),
- 4.) visits beginning checkout / lead form
- 5.) visits completing purchase or lead registration
- Then run a date comparison for this funnel for the current vs. most recent period where conversion rates were not yet down
- Click here to continue when ready
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Why are we asking?
We will compare various slices of the funnel before vs. after the drop in conversion rate in order to get a hint for the most likely origin of the problem |
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